We will pull together a curated media gift bag with our client’s products and will send them to key media in N YC, Toronto and Los Angeles. While these circumstances are not ideal, the silver lining is that we will be able to reach more media over having them physically come to the event. We will be sure to follow-up to gage interest and see if media have questions on any of our clients leading into December. We will then send out a link to our YouTube channel which will play client videos to major media who could not ‘attend’ the Zoom call. We will arrange a videographer to film Lucid staff, who will provide a video pitch on behalf of each client - telling their story, highlighting key products, and introducing new product launches.
We will set up a studio space as we have in the past, and will host Zoom meetings with key media throughout the day. However, due to the Covid-19 pandemic, our July 2020 event will be hosted virtually. Lucid has become partners with AKA Tribeca in NYC for our US preview, and The Ossington House in Toronto for our Canadian preview. We have worked with various hotels in the past including The Hazelton Hotel, Windsor Arms, The Thompson Hotel, The Templar, and The Smyth Hotel. Now celebrating our 13th year, Lucid Communications’ Seasonal Press Previews have become our most well-attended and high-profile media events hosted Toronto and NYC. The old days….when we had physical events…. I would walk away with not only knowledge of unique and new products to feature on air, but even pitch ideas for new segment concepts.” – Davida Houston, The Marilyn Denis Show Michelle and Alanna are so friendly and make their previews exciting by pinpointing what makes each of their clients unique, and how they relate to what’s current in the world. “Working in lifestyle television, I go to many media previews but am always most impressed on how Lucid is able to position their clients in a way that really stands out and inspires new ideas. Here is some feedback from our media guests! Thank you to all the media who joined in on our call! We are very lucky to work with such an incredible roster of like minded brands and entrepreneurs. It’s a wrap! // We officially finished executing our first ever virtual media preview and we couldn’t be more impressed with the turn out. Here is a running list of brands involved:
The silver lining is that we can also reach more media over having them physically come to the events in either city! We have over 100 major media outlets join in for the call, garnering a ton of press for our clients and keeping them fresh in their radar with as close to ‘hands on’ way of telling their story and highlighting key products and new launches. So instead of jet-setting to NYC and Toronto hosting these events in the major media centres of the US + Canada, we will continue to bring it to Zoom! And thankfully, we still maintain ‘facetime’ with our media guests and can receive immediate feedback while one of our staff monitors the chat room throughout the presentation. This fun and experiential activation has been highly successful, having virtually done this a handful of times because of the pandemic.
Lucid is excited to announce we are hosting our Lucid Press Preview virtually on Thursday, July 21st, 2022. Bi-Annual Seasonal Press Preview Announcement!